NutrifyToday Academy

September 2021

Nutraceuticals – The Current Trend in Food Industries

A Nutraceutical is any substance considered as a food, or its part which, in addition to its normal nutritional value provides health benefits including the prevention of disease or promotion of health. It is “any non-toxic food component that has scientifically proven health benefits, including disease treatment or prevention”.  The functional component of the food […]

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Nutraceutical excipients & ingredients-current scenario-market & demand

The nutraceuticals industry has seen a noticeable rise in popularity over the last few years, not only in India but across the world. The wide range of supplements serve a number of needs – from preventive healthcare management to personal wellness needs, nutraceutical market can become one of the leading markets in the world. Increased

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Role of Nutraceuticals in Food Industry

Nutraceuticals is a substance that may be considered a food or part of a food which provides health benefits, encompassing prevention and treatment of disease. The term Nutraceuticals was derived from ‘Nutrition’ (food component/source) and ‘Pharmaceuticals’ (a medical drug). They are a group of products that are more than food but less than pharmaceuticals. Nutraceuticals

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Impact of Covid-19 on Indian Nutraceutical Sector

(The author of the article is Mr. Amit Srivastava, Chief Catalyst, Nutrify India) India had a low consumption and compliance trend for nutraceuticals (as low as 14%). Indian nutraceutical market is 2 percent of the global market pegged at USD 388 billion. Current pandemic has nudged the ecosystem in India to polarize thoughts towards importance

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India- Global Nutraceutical Hub in making

By Amit srivastava – Responsible Nutrition Evangelist @ Nutrify India.  Nutrify India is an initiative in empowering responsible nutrition business in India.  amit@nutrifyindia.com Scientific Nutrition has always been an arborvitae of India since 3300 BCE. Ayurveda is one of the most scientific ancient text on clinical nutrition and preventive health nutrition. This science took a

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Nutraceuticals – More Dangerous Than Pharmaceuticals!

One billion biochemical reactions take place every second in a cell coupled with 1000 electric signalling per second influenced substantially by epigenetics. Welcome to the Electro-biochemical robots- Sapiens! Let’s scale it up to 37 trillion cells…that’s the number of cells we have in our body. Now imagine the complexity of number of biochemical reactions and

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