Faculty
Faculty
Dr. Navin Sharma
Director
International Agriculture Consulting Group
Dr. Shovan Ganguli
Science & Technology Consultant
Diageo India
Rinka Banerjee
Founder & Director
Thinking Forks Consulting and Co-founder Tasty Tales
Dr. Vilas P Sinkar
Vice President, R&D
Unilever
Balkumar Marthi
Associate Dean - Research & Innovation (Sciences)
GITAM Deemed University
Course Module
- Introduction to Product Lifecycle Management (PLM)
- Innovation and its Management – The “Innovation Funnel”
- Design Thinking & its Application to New Food Product Development
- Introduction to Formulation & Process Design
- Introduction to Sensory Evaluation & Consumer Science for Foods
- Scale-up & Commercialisation
Faculty
Manjari Chandra
Consultant Functional Nutrition
Daivam Wellness
Naaznin Husein
Director, Medical Nutritional Therapist, Yoga Instructor
“FREEDOM” – Beginning to a Healthy You
Dr. Shilpa Varma
Chief Dietician
Belle ViewSpeciality Hospital
Dr. Rajani Chinni
One of the Director
Crius Life Sciences
Niti Desai
Consultant Nutritionist
Shilpa Joshi
Director
Mumbai Diet and Health Centre
Vibha Hasija
Assistant Professor, Department of Foods, Nutrition and Dietetics
Nirmala Niketan
Dr. Eileen Canday
Head of Department of Nutrition & Dietetics
Sir H. N. Reliance Foundation Hospital and Research Centre
Course Module
- Introduction to Nutraceuticals
- Organizational elements
- Properties and structure of Nutraceuticals
- Scope of nutraceuticals
- Classifications
- Animal and plant based sources for nutraceuticals
- Anti-nutritional Factors present in Foods
- Classifications
- Active Ingredients and their Origin
- Polyphenols and their role
- Relation of functional foods & Nutraceutical
- The food industry’s role in promoting functional foods
Lifecycle Approach- Physiological requirements at various stages from child to adult development.
- Pediatric
- Women’s Health
- Men’s Health
- Geriatric
- Integrating traditional medicine and Ayurvedic products
- Cosmeceuticals for Skin and hair
- Bone health
- Better Sleep
- Cognitive health
- Exercise and Sports specific Nutraceuticals
- Sports Supplements and Formulations
- NADA and WADA List of Supplements
- Performance based supplements
- Onco-nutrition
- Endocrine disorders and Metabolic health
- Diabetes management
- Obesity
- Cardiac Heath
- Nephrological disorders Bariatric
- Metabolic derangement in ICU and need of artificial nutrition support.
- Enteral Nutrition and Parenteral Nutrition
- Importance of enteral nutrition in ICU
- Formulations of feeds
- Recognizing the interaction of specific nutraceuticals with the genetic code possessed by all nucleated cells.
- Nutrigenomics and its impact on lifestyle associated metabolic diseases.
- Nutrient- gene interaction in life-style associated diseases.
- Ethical and regulatory issues
- Dietary Supplements
- Fortified Foods
- Ingredient forms and Innovation – (Powders, gummies, tablets, etc.)
- Regulatory framework via cross- border collaboration
- Rising patient awareness towards Nutraceuticals
- Need for stringent execution of standardized rules and regulations.
- Certifications National and Global Accreditations
- Health Claims
- Product Labelling
- Product Ideation
- Product Conception
- Product Formulation
- Technology and Packaging
- Label Claims and Marketing
- Credibility amongst target customers
Faculty
Dhawal Katkar
Vice President & Business Head
Consumer Products Glenmark Pharmaceuticals
Vikas Bansi
Vice President and Head
India Branded Pharmaceuticals Jubilant Pharmova Limited
Brijesh Kapil
Ex - Director Marketing & Sales Procter & Gamble
Sameer Desai
Asia Pacific Regional Business Director OTC, Business Director OTC
Abbott Rapid Diagnostics Asia Pacific Regional, Abbott Rapid Diagnostics
Course Module
- Core Marketing and OTC Marketing concepts
- OTC Marketing Management tasks
- Corporate/SBU Strategic Plans
- OTC Strategic Business Unit Planning
- OTC/Product Brand level Planning
- OTC Marketing Environment Global/Indian
- OTC Marketing Information Systems
- OTC Market Research Planning Process Basics
- OTC Demand Measurement & Forecasting
- Consumer Behavior for OTC brands
- OTC Brand Buying Decision process
- OTC Market Segmentation Strategies
- Identifying OTC Target markets
- Developing & communicating OTC brand positioning strategy
- OTC Brand Differentiation strategies
- OTC Product Life Cycle (PLC) strategies
- OTC product levels, Classification & Differentiation
- OTC brand Packaging, Labelling decisions
- OTC brand pricing considerations & strategies
- OTC pricing adaptation strategies
- OTC Marketing/Promotion channels Management
- Optimizing placement of OTC brands
- Emerging channels- Online, e-Com, e-Pharm, Modern Trade
- Developing OTC Integrated Brand Communications strategies to Consumers & Doctors
- Developing OTC Promotion mix – Advertising, Promotion, Publicity &PR
- Managing OTC advertising, media and measuring effectiveness
- Managing entire OTC Marketing Management evaluation & Control
- New OTC brand planning process
- OTC Competitive strategies for Market Leaders, Challengers & followers
- OTC Brand Equity & Measurement & Management
- Rx to OTC switches
- OTC Marketing Audit