NutrifyToday Academy



Dr. Navin Sharma


International Agriculture Consulting Group

Dr. Shovan Ganguli

Science & Technology Consultant

Diageo India

Rinka Banerjee

Founder & Director

Thinking Forks Consulting and Co-founder Tasty Tales

Dr. Vilas P Sinkar

Vice President, R&D


Balkumar Marthi

Associate Dean - Research & Innovation (Sciences)

GITAM Deemed University

Course Module


Manjari Chandra

Consultant Functional Nutrition

Daivam Wellness

Naaznin Husein

Director, Medical Nutritional Therapist, Yoga Instructor

“FREEDOM” – Beginning to a Healthy You

Dr. Shilpa Varma

Chief Dietician

Belle ViewSpeciality Hospital

Dr. Rajani Chinni

One of the Director

Crius Life Sciences

Niti Desai

Consultant Nutritionist

Shilpa Joshi


Mumbai Diet and Health Centre

Vibha Hasija

Assistant Professor, Department of Foods, Nutrition and Dietetics

Nirmala Niketan

Dr. Eileen Canday

Head of Department of Nutrition & Dietetics

Sir H. N. Reliance Foundation Hospital and Research Centre

Course Module

  • Introduction to Nutraceuticals
  • Organizational elements
  • Properties and structure of Nutraceuticals
  • Scope of nutraceuticals
  • Classifications
  • Animal and plant based sources for nutraceuticals
  • Anti-nutritional Factors present in Foods
  • Classifications
  • Active Ingredients and their Origin
  • Polyphenols and their role
  • Relation of functional foods & Nutraceutical
  • The food industry’s role in promoting functional foods

Lifecycle Approach- Physiological requirements at various stages from child to adult development.

    • Pediatric
    • Women’s Health
    • Men’s Health
    • Geriatric
  • Integrating traditional medicine and Ayurvedic products
  • Cosmeceuticals for Skin and hair
  • Bone health
  • Better Sleep
  • Cognitive health
  • Exercise and Sports specific Nutraceuticals
  • Sports Supplements and Formulations
  • NADA and WADA List of Supplements
  • Performance based supplements
  • Onco-nutrition
  • Endocrine disorders and Metabolic health
  • Diabetes management
  • Obesity
  • Cardiac Heath
  • Nephrological disorders Bariatric
  • Metabolic derangement in ICU and need of artificial nutrition support.
  • Enteral Nutrition and Parenteral Nutrition
  • Importance of enteral nutrition in ICU
  • Formulations of feeds
  • Recognizing the interaction of specific nutraceuticals with the genetic code possessed by all nucleated cells.
  • Nutrigenomics and its impact on lifestyle associated metabolic diseases.
  • Nutrient- gene interaction in life-style associated diseases.
  • Ethical and regulatory issues
  • Dietary Supplements
  • Fortified Foods
  • Ingredient forms and Innovation – (Powders, gummies, tablets, etc.)
  • Regulatory framework via cross- border collaboration
  • Rising patient awareness towards Nutraceuticals
  • Need for stringent execution of standardized rules and regulations.
  • Certifications National and Global Accreditations
  • Health Claims
  • Product Labelling
  • Product Ideation
  • Product  Conception
  • Product Formulation
  • Technology and Packaging
  • Label Claims and Marketing
  • Credibility amongst target customers


Dhawal Katkar

Vice President & Business Head

Consumer Products Glenmark Pharmaceuticals

Vikas Bansi

Vice President and Head

India Branded Pharmaceuticals Jubilant Pharmova Limited

Brijesh Kapil

Ex - Director Marketing & Sales Procter & Gamble

Sameer Desai

Asia Pacific Regional Business Director OTC, Business Director OTC

Abbott Rapid Diagnostics Asia Pacific Regional, Abbott Rapid Diagnostics

Course Module

  • Core Marketing and OTC Marketing concepts
  • OTC Marketing Management tasks
  • Corporate/SBU Strategic Plans
  • OTC Strategic Business Unit Planning
  • OTC/Product Brand level Planning
  • OTC Marketing Environment Global/Indian
  • OTC Marketing Information Systems
  • OTC Market Research Planning Process Basics
  • OTC Demand Measurement & Forecasting
  • Consumer Behavior for OTC brands
  • OTC Brand Buying Decision process
  • OTC Market Segmentation Strategies
  • Identifying OTC Target markets
  • Developing & communicating OTC brand positioning strategy
  • OTC Brand Differentiation strategies
  • OTC Product Life Cycle (PLC) strategies
  • OTC product levels, Classification & Differentiation
  • OTC brand Packaging, Labelling decisions
  • OTC brand pricing considerations & strategies
  • OTC pricing adaptation strategies
  • OTC Marketing/Promotion channels Management
  • Optimizing placement of OTC brands
  • Emerging channels- Online, e-Com, e-Pharm, Modern Trade
  • Developing OTC Integrated Brand Communications strategies to Consumers & Doctors
  • Developing OTC Promotion mix – Advertising, Promotion, Publicity &PR
  • Managing OTC advertising, media and measuring effectiveness
  • Managing entire OTC Marketing Management evaluation & Control
  • New OTC brand planning process
  • OTC Competitive strategies for Market Leaders, Challengers & followers
  • OTC Brand Equity & Measurement & Management
  • Rx to OTC switches
  • OTC Marketing Audit


Praveen Pandey

Company Secretary

Shauryam Solutions

Surya Kandala