NutrifyToday Academy

OTC Marketing Management

Course Code: OTC201903
Courses Name: OTC Marketing Management
Name of HOD – Brijesh Kapil
Designation of HOD – Ex – Director Marketing & Sales Procter & Gamble

About the course :Applying Marketing concepts to handle OTC (Over the Counter) brands including Nutraceuticals, Consumer Health brands in most professional and efficient manner to address ~5Bn$ OTC market in India. Existing Pharma & FMCG Companies are getting into OTC and Consumer health, who deploy Pharma / FMCG marketers to handle OTC. Course specifically addresses requirements of such Brand Managers, Category Heads and MBA students desirous of managing OTC, Consumer Health in FMCG & Pharma Companies.

Course Status :Admissions open
No. of Modules11
Course Type :Elective
Duration :11 Weeks
Category :Pharmaceuticals, Nutraceuticals MBA
Credit Points :2
Level :Postgraduate/ Undergraduate
  • Helps to entry- and career-level office professionals
  • Applying Marketing concepts to handle OTC (Over the Counter) brands including Nutraceuticals, Consumer Health brands in most professional and efficient manner to address ~5Bn$ OTC.
  • Addresses requirements of such Brand Managers, Category Heads and MBA students desirous of managing OTC, Consumer Health in FMCG & Pharma Companies
Week 1

Basics of OTC Marketing Management

  • Core Marketing and OTC Marketing concepts
  • OTC Marketing Management tasks
Week 2

Developing OTC Marketing Strategies & Plans

  • Corporate/SBU Strategic Plans
  • OTC Strategic Business Unit Planning
  • OTC/Product Brand level Planning
Week 3

OTC Marketing Environment Scan & Information Systems

  • OTC Marketing Environment Global/Indian
  • OTC Marketing Information Systems
Week 4

Analyzing OTC Consumer Markets

  • Consumer Behavior for OTC brands
  • OTC Brand Buying Decision process
Week 5

OTC Market Segmentation & Target market Identification process

  • OTC Market Segmentation Strategies
  • Identifying OTC Target markets
Week 6

Brand Positioning strategies for OTC brands

  • Developing & communicating OTC brand positioning strategy
  • OTC Brand Differentiation strategies
  • OTC Product Life Cycle (PLC) strategies
Week 7

OTC Marketing Mix- OTC Product Strategies

  • OTC product levels, Classification & Differentiation
  • OTC brand Packaging, Labeling decisions
Week 8

OTC Marketing Mix- OTC Pricing Strategies

  • OTC brand pricing considerations & strategies
  • OTC pricing adaptation strategies
Week 9

OTC Marketing Mix- OTC Placement/Channel Strategies

  • OTC Marketing/Promotion channels Management
  • Optimizing placement of OTC brands
  • Emerging channels- Online, e-Com, e-Pharm, Modern Trade
Week 10

OTC Marketing Mix- OTC Promotion Strategies

  • Developing OTC Integrated Brand Communications strategies to Consumers & Doctors
  • Developing OTC Promotion mix – Advertising, Promotion, Publicity &PR
  • Managing OTC advertising, media and measuring effectiveness
Week 11

OTC Marketing Mix- OTC Advanced Marketing Topics

  • Managing entire OTC Marketing Management evaluation & Control
  • New OTC brand planning process
  • OTC Competitive strategies for Market Leaders, Challengers & followers
  • OTC Brand Equity & Measurement & Management
  • Rx to OTC switches
  • OTC Marketing Audit

What is the admissions process for the programme?

The admissions process is completely online and is customised as per your educational and professional profile. Following are the key steps in the application process:

  • Step 1: Register yourself on to Nutrify Today platform by clicking on and create your individual profile, building your CV onto the platform.
  • Step 2: Select up skill > Academy > Master classes
  • Step 3: Select the course and make the payment, receive immediate access to the prep content and begin your Nutrify Today Academy journey.


  • 100% online
  • This Course Plus the Full Specialization
  • Shareable Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings

Intended audience : Any current Masters pursing students or potential professionals in Pharmaceuticals, Nutraceuticals, MBA in Marketing, Sales.

Criteria to get the Certificate : Exam score = 80% of the proctored certification exam score out of 100

  • Certificate will have your name, photograph and the score in the final exam with the breakup
  • Only the e-certificate will be made available. Hard copies will not be dispatched.

Ruby Dutta – It was an excellent session conducted by nutrify today. I got to learn many new things. Thank you so much. Expected to learn many more in the future.

Anindya Roy – I has been come to know about this course from Mrs. Pritha Roy. The lectures from eminent scientists enrich my knowledge. Expected to learn many more in the future.
I like to have a video recording of the classes and summary of the topic in Whatsapp group. Thanks all.

Saba Nashin – I came to know about NTA from my friend. The content is enriching in that it nutrify the learning experience. The 11 module-based session is such innovative that I love to spend my 2 hours every Saturday. these 2 hours enhance my skill and knowledge about nutraceuticals and its product that act as therapy. Every national and international faculty is excellent and interactive. Every module contains a different topic that is useful in knowledge production in the future outcome. The speaker clears the doubt at the end of the session. faculty such as Vibha mam, Manjari mam, Niti mam, Shilpa mam is an excellent and very interactive in the way they explain nutraceuticals and their different product. I am blessed to have a great platform for enhancing my knowledge in the field of nutrition.
“I am proud to be associated with the first batch “Of January 2022 “at Nutrify Today Academy….”

Vandana Rajput – It was a really enriching experience to learn at Nutrify Today Academy. The content and the speaker both made the learning easy effective and practical to use in our professional life. I hope Nutrify Today Academy will organize more courses in the future.
“I am proud to be associated with Nutrify Today Academy”

Diandra Dsouza – I got to know about NTA through my college. Was very keen and interested in the nutraceutical industry and wanted to gain more knowledge related to the Dietetics field. My learning experience has been great, the topics taken up are very interesting and related to current affairs. I’ve had a wonderful experience learning new concepts and building upon knowledge, one of the best topics that increased my interest was the session related to sports and exercise.
Thank you, Nutrify Today Academy

Shruti Ankat – I was informed about Nutrify Today Academy via my friend and fellow participant Miss. Aarti Jain.
I have been interested in gaining in-depth knowledge in the field of nutraceuticals and so far, this course and all the eminent faculty until now are very satisfactory. I’m quite happy with the course. Thank you for creating an opportunity to be able to understand various concepts and increase our knowledge of nutraceuticals.
Thank you, Nutrify Today Academy.

This Course Provides immense Knowledge..& different learnings…also…before joining the course I was no practical Knowledge.I am thankful to you for organizing this session and the modules were very informative and crisp.

Pooja Manoj Dietitian – The Nutraceutical course for Dietitians designed by Nutrify today academy is very evidence based, valuable, informative & meaningful course for practicing Dietitians. It was a great learning experience. Thank you to all the esteemed faculty & Nutrify today academy for making it possible.

Shraddha – I came to know about Nutrify today from one of my colleague. Having well known faculty from IDA on board made it easy for me to enrol and of course the topic “Nutraceutical for nutritionist and dietician” which is a need for any practicing dietician in today’s time, as it will add another feather in our degree and in professional front. Learning with Nutrify is a paradigm of learning with an established institute providing with best of knowledge, experience which will eventually help us to overcome the hurdles which we might have faced without knowledge or experience. It has exposed us to new horizon even at international level. NTA has provided us to advance learning rather than the rudimentary ways. Even the faculty address each and every question. Clearing the doubts even if it is a simple question and providing us with their own experience. They are providing the base for future entrepreneurs. Looking forward to learn more with NTA in future.

Internship opportunities and Nutrify Today industrial connects for job opportunities in the field of R & D departments of Nutraceuticals, Pharmaceuticals and Food Technology.


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