NutrifyToday Academy

New Product Development & Commercialization

Course Code: NPD201901
Courses Name: New Product Development & Commercialization
Designation of HOD – Associate Dean – Research & Innovation (Sciences)

About the course : This Course will explore how the Innovation Process works. You will be taught the basic principles of Innovation Management and dive deeper into processes, systems and best practices in Food & Nutrition Innovation. The primary aim of this Course is to help participants understand the process of how an idea or an innovation is born, it’s gestation and ultimately how it matures to become a commercial proposition.

Students/Participants will be guided through the Innovation Process starting with Design Thinking Principles, expanding on Ideation and how to generate and select winning ideas, and all the way through New Product Development (NPD), Scale-up and Commercialization. The Course will cover the journey from Beginning of Life (BoL) to the Middle of Life (MoL) and on to End of Life (EoL) of Product Life Cycle Management (PLM).

A special module on Entrepreneurship and how to establish a start-up business will be part of the curriculum. Special sessions on Intellectual Property Rights (IPR) will be presented, where topics such as Understanding the IPR environment: Patents; Trademarks; Trade Secrets; Copyrights; Plant Breeders’ Rights; Farmers Rights; Biodiversity Protection Issues. IPR & business needs. IPR Rules and Regulations in Europe, USA, India, RoW. Product v. Process Patents. Copyrights v. IPR, etc., will be covered.

Course Status :Admissions open
No. of Modules6
Course Type :Elective
Category :Food Technology, , Pharmaceuticals, R&D, and Nutraceuticals
Credit Points :2
Level :Postgraduate
Duration6 Weeks

Mode of Study: The Course curriculum will be delivered through automated online lectures, and case studies on the Nutrify Today Academy platform. Grading will be based on a series of individual assignments or a final test on completion of all the modules.

Upon successful completion of the Course
• Understanding of Product Life Cycle Management
• Innovation Process of the product
• Skills necessary to run a New Product Innovation and Development
• Successfully set up start-up ventures in the Food & Nutrition domain, Pharmaceuticals and Nutraceuticals and Agricultural domain.

Week 1

Introduction to Product Lifecycle Management (PLM)

  • Innovation Complexity
  • Building a Product
  • Managing Consumer Technology Matrix
  • Doing Things Differently

Week 2

Design Thinking & its Application to New Product Development

  • DESIRABILITY relates to the focus on people – It’s what puts the “human” in humancentered design
  • FEASIBILITY is about technology is your design solution technically possible?
  • VIABILITY Will your design solution work as a business?

Week 3

Innovation and its Management

  •   The Innovation Imperative 
  •   Innovation in Food and Nutrition 
  •   Innovation Funnel : Concepting Stage (Gate 1 to Gate 3) 
  •  Innovation Ecosystem Creation : Industry/Institutes/Entrepreneurs – Country Advantage 

Week 4

Introduction to Formulation & Process Design

  • Consumer behaviour shifts DRIVING food INNOVATION

Week 5

Innovation Commercialization – Part 2 of innovation funnel

  • The Innovation Imperative 
  • Why do we need Innovation
  • DNA of Disruptors
  • Why manage innovation – process 
  • Innovation in Food and Nutrition 
  • Passage of time and opportunities
  • Innovation Funnel : Concepting Stage (Gate 1 to Gate 3)
  • Consumer Centric F&N Case Study : 3 Roses Natural Care Tea
  • Innovation Ecosystem Creation : Industry/Institutes/Entrepreneurs – Country Advantage  

Week 6

Introduction to Sensory Evaluation & Consumer Science for Foods

Why do Companies evaluate Products / Concepts through Sensory & Consumer (Market) Research?

What is the admissions process for the programme?

The admissions process is completely online and is customised as per your educational and professional profile. Following are the key steps in the application process:

  • Step 1: Register yourself on to Nutrify Today platform by clicking on and create your individual profile, building your CV onto the platform.
  • Step 2: Select up skill > Academy > Master classes
  • Step 3: Select the course and make the payment, receive immediate access to the prep content and begin your Nutrify Today Academy journey.


  • 100% online
  • This Course Plus the Full Specialization
  • Shareable Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings

Intended Audience : Any current Masters pursing students or potential R&D professionals of Food technology, Pharmaceuticals and Nutraceuticals streams

Criteria to get the Certificate : Exam score = 80% of the proctored certification exam score out of 100

  • Certificate will have your name, photograph and the score in the final exam with the breakup
  • Only the e-certificate will be made available. Hard copies will not be dispatched.

I came to know about NTA From Mr. Raktim Chattopadhyay, CEO, Esperer Onco Nutrition Pvt. Ltd. My experience with Nutrify Today Academy was good. I have enjoyed every session so far; the faculties are deeply learned. I want to explore more about the possibilities of Nanotechnology in the food industry.
– Dr. Anubhab Mukherjee

I learned about Nutrify Today Academy through my company and on LinkedIn. I can say that I am thrilled to invest my Saturdays gathering insights from the stalwarts in the field.
Thank you, Nutrify Today Academy.
– Sukhada Bhatte

My company Gencor has a strong association with Nutrify Today and learned about NTA as an extension.“The insights derived from the NPD & Commercialization session that I’m currently pursuing are so accurate to NTA.The content is enriching in that it NUTRIFY your learning experience. It is equally relevant to the topic that it answers the problems of TODAY’s NPD challenges. You are academically empowering as you hear from the actual industry leaders & academicians.
I’m proud to be associated with the 1st batch at Nutrify Today Academy.”
– Venkat Narayan B

I came to know about NTA from my colleagues. I want to give my feedback based on the session which took place in the past. The session with Dr. Rinka Banerjee was excellent and interactive. I hope she will explain more things in the next session.
Nutrify Today Academy has a bright future. Good Luck!!!
Thank you, Nutrify Today Academy
– Swapnil Kasture

Hexagon Nutrition Ltd.

Internship opportunities and Nutrify Today industrial connects for job opportunities in the field of R & D departments of Nutraceuticals, Pharmaceuticals and Food Technology.


Knowledge Partners